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Best Nfl Promotions 2020

The NFL sponsorship 'juggernaut' continues for the upcoming season with more than 30 brands investing a combined $1bn in the league

A total of $1.1bn is spent by brands on NFL sponsorship deals (Credit: Chris Thompson/Wikimedia Commons)

Appearing on the pitch-side advertising banners and jumbotrons at National Football League (NFL) games can be a costly endeavour – but for the sponsors that have invested in the 2019-20 season, it’s an opportunity to have their brands exposed to more than 15 million people every match.

Some 32 multi-million dollar deals have been made between US brands and the NFL ahead of the upcoming season, which kicks off on Friday 6 September as the Chicago Bears face-off against the Green Bay Packers.

Unsurprisingly, the biggest sporting competition in the US attracts the highest amount of revenue in sponsorship deals, with the NFL bagging a total of $1.1bn.

Conrad Wiacek, head of sponsorship at sports intelligence company Sportcal, described the NFL as a “juggernaut for sponsorship”.

He added: “The NFL is positioned as the biggest sport in the world’s biggest sponsorship market and has prime time visibility across the entire country, so it is no surprise that the league generates over $1bn annually through sponsorship.”

As the play-offs get into full swing, we take a look at the top 10 biggest NFL sponsors in terms of spend for the 2019-20 season.

Top 10 NFL sponsors 2019-20

Verizon: $300m

US telecommunications firm Verizon has the biggest sponsorship agreement with the NFL.

The $300m deal, which runs until 2023, includes sponsorship and digital media rights.

Verizon has been a partner of the NFL since 2010 and is currently working with the league to bring 5G to all stadiums.

Wiacek said: “Verizon is a significant NFL partner especially as the league focuses more on digital, with Verizon offering mobile streaming rights for in-market and national games.”

Anheuser-Busch InBev: $230m

AB InBev, the world’s largest brewer, spends $230m per season as part of its deal with the NFL.

The company owns a number of global beer brands including big names such as Becks, Budweiser, Corona, Leffe and Stella Artois.

Bud Light, its most popular brand in the US, is the official beer for the league and remains the biggest-spending brand in the alcohol sector.

AB Inbev recently celebrated the lifting of an advertising ban, which previously ruled active football players could not appear in adverts promoting beer.

Nike: $120m

Nike will continue as the official uniform supplier for the upcoming NFL season.

The eight-year contract, which expires in 2028, sees Nike provide the kit for all 32 football teams in the NFL.

Nike holds similar agreements with the National Basketball Association (NBA) and Major League Baseball (MBA), making it the official supplier for the top three sports leagues in the US.

Pepsi: $100m

Pepsi ousted its rival Coca-Cola as the official soft drink partner of the NFL in 2002 and has held the contract for 17 years.

The partnership allows Pepsi to use the NFL logo and branding on its advertising campaigns for the soft drink and its other food and beverage brands, including Aquafina, Frito-Lay, Gatorade, Tropicana and Quaker Oats.

Wiacek said: “Partnering with the most popular sports league in its key market allows Pepsi to try and close the gap to market leader Coca-Cola, who have instead gone local and partnered with numerous NFL teams directly.”

The rivalry between the two soda giants reached a peak during the 2019 Superbowl in Atlanta, where Coca-Cola was first invented and has its headquarters.

NFL regulations, which restrict advertising by non-league sponsors, meant that Pepsi got the official branding rights as the Superbowl returned to the home of Coke.

Oakley: $75m

In a first for the NFL, Oakley has become the league’s official helmet visor provider for the 2019-20 season.

All players will be required to wear an Oakley branded visor while on the field.

The sports equipment company, which specialises in eyeware, has reportedly spent $75m for the privilege.

Wiacek added: “Having tested the water by partnering with NFL Most Valuable Player (MVP) Patrick Mahomes, Oakley has now entered into a league-wide deal which is a break from their usual sponsorship strategy focused on individual athletes.”

The use of Oakley’s Prizm technology, which incorporates a pink tint to “enhance colour and contrast”, breaks a rule that has been in place since 1998 banning tinted visors.

Amazon: $75m

Online retailer and technology giant Amazon first purchased the rights to broadcast Thursday night NFL games on its Amazon Prime service in 2017.

The company renewed its streaming deal in 2018 for the 2019-20 season.

Fanatics Inc: $50m

Online sports retailer Fanatics completed a “ground-breaking” deal to manufacture and distribute all adult NFL jerseys and apparel.

While team uniforms will continue to be designed by Nike and will bear the famous swoosh, they will be made-to-order by Fanatics.

Discussing the three-way deal Michelle Micone, senior vice president of consumer products for the NFL, said: “We’re excited to bring together Nike and Fanatics, two partners at the top of their respective fields, to usher in an exciting new model for licensed merchandise.

“By emphasising the strengths of both Nike and Fanatics, we have a model that gives us the ability to offer superior on-field products to the teams and the nimbleness to serve the increasingly real-time expectations of today’s fans who have more control over their choices.”

Caesars Entertainment: $30m

Gambling and hotel company Caesars Entertainment, owner of the Caesars Palace Hotel in Las Vegas, is the official casino sponsor for the upcoming NFL season.

It will be the first casino partner to the league, marking a change in the NFL’s stance on gambling — an issue which it has previously avoided.

Wiacek said: “The NFL is now also able to generate significant revenues from the gambling and betting sector thanks to the passing of legislation allowing sports betting in numerous states including New Jersey and Nevada.

“The likes of Caesars Entertainment and Gateway Casinos are able to leverage the change in the law to promote themselves to an average TV audience of 16m viewers per game in the regular season.”

Procter & Gamble: $15m

Procter & Gamble, owners of the Gillette shaving brand, female sanitary brands Always and Tampax and a number of cleaning and beauty products, renewed its deal with the NFL in 2018.

The five-year partnership extension will see it promote its Febreze, Gillette, Head & Shoulders, and Old Spice brands throughout the NFL season.

Best Nfl Promotions This Week

P&Gs original deal, worth an estimated $10m per year, was the most expensive sponsorship agreement in the company’s history at the time.

Gateways Casinos & Entertainment: $12m

Gateways Casinos & Entertainment reached an agreement to become the NFL’s official casino partner in Canada.

The Canadian gaming brand will also sponsor the NFL Fantasy App for the 2019-20 season.

We’ve finally made it! The 2020 NFL season got underway Thursday night as the Kansas City Chiefs took down the Houston Texans, 34-20. There’s a ton of excitement from fans and the top legal sportsbooks in the US, and to celebrate the occasion the books have a boatload of new offers and odds boosts to kick off the season. Here is a look at some of the top sportsbook NFL promos.

DraftKings Sportsbook

DraftKings is rewarding players with site credit and boatloads of cash with their Free-Entry Survivor Pool promotion. By entering the Survivor Pool promotion, you will be able to then opt into DraftKings’ free $100 Million Golden Ticket Giveaway where one person is guaranteed to win $1 million in cash. For all the details on DK’s Survivor Pool and the $100 Million Golden Ticket Giveaway, go here. Or if you want to jump right in and get in on the DraftKings NFL action, go here.

• For first-time players, DraftKings Sportsbook is offering 100-1 odds for any NFL bets (max $1 bet). Make your first deposit and find the odds boost under Rewards> Promotions.
• DK’s Profits Boost also offers a 25% boost in all bets made on Sunday’s NFL slate.
• $2 Million Pro Football Pick ‘Em: This is a high-stakes pool where the entry fee is $1500. Users are required to make five picks against the spread per week and take two weeks off. Users must be located in New Jersey or New Hampshire to enter.
• DraftKings also has a variety of free DFS contests for NFL Week 1, as they do most weeks throughout the pro football season.
• Also, while this isn’t an odds boost, it should be noted that DraftKings already has prices up for Week 2 action on moneyline, spreads, and totals.

FanDuel Sportsbook

FanDuel has a special “Spread the Love” offer for the Sunday Night Football game between the Rams and Cowboys. The line will move 1 point in favor of the Rams for every 5,000 fans who take the Rams to cover (and place their bet in the “Spread the Love” market). There is no limit to how good the line can get for Rams bettors. Max bet of $50.

To take advantage of FanDuel’s “Spread the Love” offer, or any of FD’s specials, go here.

• Week 1 will be the last opportunity to lock in a fantastic futures option. Bet $50 or more for a team to win the Super Bowl and each regular season win will net $5 in site credit, up to $50.
• Players can also double their winnings on a single Week 1 game on FanDuel. Bet up to $50 on a moneyline bet and if the team scores 35 or more in the victory, the payout will be matched as site credit.
• FanDuel also rotates prop bets for the Super Boosts. Check daily for deals. Here are the regular odds boosts for Week 1, with a max bet of $50: Ravens, Vikings, and Colts all to win: +210; Monday Night – Giants to win and 48+ Total Points Scored: +420

BetMGM

Here is a list of BetMGM odds boosts currently available for Week 1, some with a max bet of $50:

Best Nfl Promotions History

• Bills, Eagles and Colts all to win in Week 1: +155
• Seahawks, Patriots and Vikings all to win in Week 1: +275
• Chargers, Saints, and 49ers all to win in Week 1: +220
• Monday Night Football – Giants and Broncos to win: +375
• Season-long – Saquon Barkley to lead NFL in rushing: +1000
• Saquon Barkley AP NFL Offensive Player of the Year: +1500
• Le’Veon Bell NFL Comeback Player of the Year: +3500
• New York Jets to Make the Playoffs: +450

To take advantage of this deal and all of BetMGM’s offers, go here.

Also, for users new and old, BetMGM has an “Edit My Bet” option for any wager eligible for a cash-out.

PointsBet

PointsBet has done a lot to partner with former pro athletes to drive unique content. One of those players is Devin Hester, the famed returner with the Chicago Bears. Hester is offering a House Call Super Booster for any kick to be returned for a TD in Week 1 at +100, for a max bet of $50. To take advantage of this offer now, go here.

• PointsBet will also give users a chance to earn an extra $6 for every touchdown the team of their choice scores in NFL Week 1. How it works is if you make a pre-game spread bet of $25 or more, you’ll get an extra $6 in free bets for each time the team you wagered on reaches the end zone. Here are the games that are eligible for this offer: Jets at Bills, Cowboys at Rams, Steelers at Giants.
• You can also place a $25 or more futures bet on either Le’Veon Bell or Saquon Barkley and PointsBet is offering $6 in free play for each touchdown they score after each game.
• PointsBet has Week 1 prop bet boosts which will vary for different markets. For more on those localized props, go here.

Fox Bet

New players get their first bet Risk Free at FoxBet. If the wager loses, the account receives site credit, up to $500. To get started at FOX Bet, go here.

Best Nfl Promotions 2019

• Fox Bet is offering an odds boost on Philadelphia to beat Washington on Sunday. Normally offered at PHI -300, Fox Bet is offering a +200 moneyline.
• We’ve discussed the depth and breadth of Fox Bet’s options of odds boosts and custom bets. Usually games offering those props will have a stack icon alongside the main prices on the NFL page.